SYSTEM BOOT V2026.06PWR ON
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TYPE DEPARTURE + DOTEMPLOADED
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ALL SYSTEMSREADY
PROFILE // 2026SAN FRANCISCO, CA

AI ProductDesigner forComplex Systems

I make complex AI, data, and business workflows understandable and usable. In 16+ years of product design, I've worked across enterprise intelligence, accessible systems, and prototypes that reach production.

16+
YRS EXPERIENCE
120+
TEAMS · DATA VIZ
1.4K
MAU · AI INTEL
01SELECTED CASE STUDIES
9 STUDIES · 9 AVAILABLE
A PORTFOLIO OF PRODUCT SYSTEMS

How I turn complex systems into products people can trust.

These case studies cover AI intelligence, platform infrastructure, and data products—from early product definition through systems that now scale across Atlassian.

FILTER BY FOCUS
SHOWING 9 OF 9 CASE STUDIES
CS-000AI Usage-Based Pricing — Designing the admin and end-user experience for metered AI.The admin and end-user experience for metered AI — the controls, warnings and consent moments that decide whether an organisation can adopt AI at scale.SUMMARY · FULL ON REQUESTCS-001Agentic Design Tooling — Building tools that help designers and agents work from the same standards.Executable design specifications and an agent that audits a canvas against them — built because a 40-page spec had become impossible to keep true by hand.SUMMARY · FULL ON REQUESTCS-002Sales 360 — Unified sales intelligence — from zero to org-wide adoptionExplainable AI for GTM workflows: role-aware intelligence, account health UX, pre-call summaries, and adoption driven by real utility.SUMMARY · FULL ON REQUESTCS-003Customer 360 — AI-powered customer intelligence — from reactive support to proactive successAI explainability and ambient intelligence: churn signals, recommended actions, federated data, privacy controls, and graceful degradation.SUMMARY · FULL ON REQUESTCS-004Platform Dashboards — The shared dashboard canvas powering visualizations across Atlassian's productsPlatform infrastructure for visualization: federated data, reusable chart containers, multiplayer editing, permissions, accessibility, and responsive canvas behavior.SUMMARY · FULL ON REQUESTCS-005Data Visualization at Atlassian — From side project to Atlassian's future-facing chart languageDesign infrastructure for trust: accessible chart components, official ADS guidance, Forge UI patterns, and the foundation behind Atlassian's future AI-era visualizations.AVAILABLECS-006Atlassian Data Lake — Unifying Atlassian's data architecture — designing the experience layerHuman-centered data infrastructure: schema comprehension, source configuration, federation, and cross-product reporting foundations.SUMMARY · FULL ON REQUESTCS-007Atlassian Analytics — From acquisition to Enterprise Cloud driverTrustworthy analytics at enterprise scale: canvas design, chart builder UX, accessible data visualization, and measurable usability gains.SUMMARY · FULL ON REQUESTCS-008Gitalytics → GitHub Insights — From zero-to-one startup to an analytics product inside GitHubThe full arc from hand-drawn concepts and a zero-to-one product to GitHub-native dashboards, templates, and reporting workflows.AVAILABLE
02ABOUT
TECHNICAL SPECIFICATION

Design for
AI-driven products,
built to be used.

I'm a product designer focused on the messy, high-stakes surfaces of AI-native and enterprise software: pricing and metering, explainable intelligence, design systems, and the tooling teams use to ship. Sixteen-plus years across Atlassian, GitHub (Gitalytics), and Wizeline.

Accessibility isn't a checklist for me; it's a quality bar. I treat WCAG AA as the floor and design systems as the mechanism that makes good defaults unavoidable. Lately I've been building agentic design tooling — Figma MCP, Claude Code, Replit Agent Skills — to compress the distance between intent and shipped UI without losing human agency, review, or craft.

CLASSIFICATIONAI PRODUCT DESIGN · COMPLEX SYSTEMS
SPECIALIZATIONAI explainability · Human control · Usage-based pricing UX · Agentic workflows · Enterprise trust
TOOLCHAINFigma MCP · Figma Agents · Claude Code · Codex · Replit Agent · Rovo Dev · Claude Agent SDK
EXPERIENCE16+ years · Atlassian, GitHub (Gitalytics), Wizeline
CURRENT R&DMCP-powered design workflows · AI critique loops · Design-to-code automation · Agent handoff patterns
TARGET DOMAINAI-native products · Developer tools · Design infrastructure · Enterprise SaaS
AI pricing UX in process across the platformUBP / TOKENS
AI customer intelligence platform1.4K MAU
Design system foundations adopted broadly75+ TEAMS
Data visualization library spread organically120+ TEAMS
Developer analytics product acquiredGITHUB
Accessibility treated as product quality barWCAG AA+
02.AAI PRODUCT DESIGN THESIS
INTERACTION CONTRACTS · HUMAN CONTROL

The hard part of AI product design is not only the model. It is the interaction contract: what the system knows, what it can explain, when it should act, when it should ask, and how people stay in control when software starts behaving less like a tool and more like a collaborator.

Explainability before persuasionControls before automationEvidence before confidenceSystems that degrade gracefully
03CONTACT
RESPONSE <24H

Let's build something worth using.

I'm especially interested in designing AI products that move people from intent to outcome while preserving agency, clarity, and trust.

ASCII-style composite of agave fields in Jalisco and the Golden Gate Bridge.
Born and raised in Guadalajara, changing the world from San Francisco.